Following its successful debut at the New York Coterie show in September 2005, ROXS by Shakara Ledard will roll out to nearly 70 stores nationwide in February/March 2006, transforming the signature style of model/actress Shakara Ledard into a new brand of luxury street clothing. With its rock, punk, funk and urban influences, ROXS (pronounced rocks) seeks to capture the attention of young adult women, age 22-32, with a desire for designer knitwear, loungewear and other apparel distinguished by luxurious fabrics, unique treatments and form-fitting cuts.
ROXS™ premiere collection for Spring 2006 boldly goes where few apparel brands have gone before, offering a range of tops in 100% silk and high-end cotton. Its premium materials find a complement in a host of details: from treatments such as grinding, stone and enzyme washing to hand-embroidery. At Coterie February 2006 show, ROXS will unveil its Fall collection, to hit stores July/August 2006, featuring the exclusive railroad stripe skin jean, jaxx short, wolf gang vest, bullet dart skirt, punky Bermuda short, blade skirt, bullet proof shirt, batwing crop and rainbow jacket. The Fall collection, while incorporating satin, premium denim and leather embellishments, will place an even stronger emphasis on intricate cuts and unique fits.
ROXS will be initially available in upscale specialty stores including Fred Segal, Lounge, Jasmine Sola, LuLu's, Aura, Love Shack, H. Lorenzo Sport, and online at www.Europemoda.com, in such cities as New York, Los Angeles, Chicago, Miami, San Francisco , Dallas, Atlanta and Boston . Along with its design facility in New York, its showrooms are located in New York, Los Angeles and Miami.
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